Audi 3d design
Jul 2020
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Aug 2020
A high-fidelity 3D vehicle configurator for Audi, bridging the gap between digital interaction and automotive luxury. This project focuses on delivering a seamless, cinematic interface that allows users to customize high-end models with real-time visual feedback and intuitive navigation.
Project Background
As part of Audi’s digital transformation, this 3D visual configurator was designed to provide premium customers with an immersive, high-definition car-buying experience. The goal was to translate a complex set of vehicle options—from exterior paints to interior materials—into a streamlined, interactive digital interface.
Design Goal
To create a cinematic user interface that balances high-end aesthetic appeal with functional clarity, ensuring that every interaction reflects Audi’s brand philosophy: "Vorsprung durch Technik" (Progress through Technology).
