Cabin X Design System

Client

Dmall

Client

Dmall

Client

Dmall

Year

2022

Year

2022

Year

2022

Type

Design System

Type

Design System

Type

Design System

Role

Lead Design

Role

Lead Design

Role

Lead Design

A comprehensive retail design ecosystem for DMALL, supporting 100+ modules across 6 major business lines. By engineering a scalable design-to-code pipeline and multi-theme logic, I reduced development cycles by 50% while ensuring a unified experience for millions of users.

This system is not just a UI library; it is a unified way of working that bridges Product, Design, and R&D.

Project Overview

As the Lead Designer, I spearheaded the architectural design and full-lifecycle management of the DMALL Retail Design System. This ecosystem serves as the foundational infrastructure for over 100 system modules across 6 major business lines, including Logistics, Supply Chain, Store Operations, and Finance. Over five years, the system has empowered a cross-functional team of 700+ developers and 200+ product managers.

Key Contributions

1. Multi-Theme Architecture & Design Tokens

I engineered a flexible three-tier style variable system (Color Palette, Common Styles, and Component Tokens) to support multi-theme requirements.

  • Automated Pipeline: Implemented a Figma-to-Code workflow where design tokens are exported as token.json and automatically parsed into CSS, ensuring perfect synchronization between design and production.

  • Scalable Support: The architecture provides seamless support for both PC and Mobile platforms, catering to diverse retail scenarios from web-based back offices to handheld warehouse devices.

2. Standardized Interaction Patterns & Templates

Beyond basic UI components, I established a library of Retail Design Patterns to solve recurring complex business problems.

  • High-Level Abstraction: Standardized interaction models for batch editing, multi-packaging entry, and complex data filtering.

  • Efficiency at Scale: Provided a suite of page templates for list views and dashboards, enabling different teams to innovate within a unified framework while reducing redundant development efforts.

  • Voucher Page Maps

    Design Pattern

    Batch Editing

    Design Pattern

    Campaign Creation

    Design Pattern

    Page vs. Modal

    Design Pattern

    Form Layouts

    Design Pattern

    Data Presentation

    Design Pattern

  • Detail Navigation

    Design Pattern

    Product Selectors

    Design Pattern

    Loading Logic

    Design Pattern

    Import & Export

    Design Pattern

    User Onboarding

    Design Pattern

    Table Patterns

    Design Pattern

  • App Framework

    Design Pattern

    Global Strategy

    Design Pattern

    Accessibility

    Design Pattern

    Page Patterns

    Design Pattern

    Common Actions

    Design Pattern

    Content Guidelines

    Design Pattern

  • Global Formatting

    Design Pattern

    Feedback Patterns

    Design Pattern

    Empty States

    Design Pattern

    Loading States

    Design Pattern

    Search & Filter

    Design Pattern

    Page Layouts

    Design Pattern

3. System Governance & Evangelism

I led the organizational shift toward a design-system-centric culture.

  • Knowledge Management: Curated a knowledge base of 100+ high-quality documents covering component usage and case studies.

  • Community Contribution: Established a contribution mechanism that encourages team members to optimize and expand the system, ensuring its long-term sustainability.

Before & After

Empowered by the design system, the product interface has evolved from a collection of fragmented, siloed pages into a unified, cohesive experience with strong brand recognition.

Final Impact (The Results)

  • 50% Reduction in Time-to-Market: Significant acceleration in delivery cycles. For instance, the EMEA official site launch was completed in just 3 weeks.

  • Operational Excellence: Enabled rapid global configuration of products for different merchants through a unified abstraction of components and systems.

  • Quality Consistency: Drastically reduced UI/UX inconsistencies and development bugs across thousands of pages by enforcing standardized components and logic.

  • Organizational Empowerment: Trained 200+ stakeholders through internal workshops and external evangelism, elevating the design maturity of the entire organization.

© 2026 seergb. All rights reserved.

© 2026 seergb. All rights reserved.

© 2026 seergb. All rights reserved.

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